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About One^3

One^3 is an Android app for young creatives to explore what the world around them can be, by expressing themselves through using virtual and augmented reality as a way of creative communication that becomes possible with the significant increase in speed and bandwidth brought by the 5G network.

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Team

Dae Young Kim,
Pranjal Deep

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Tool

Figma

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Product

Native Android App

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Duration

4 weeks

Design Focus

One^3 is an Android app for young creatives to explore what the world around them can be, by expressing themselves through using virtual and augmented reality as a way of creative communication that becomes possible with the significant increase in speed and bandwidth brought by the 5G network.

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The Process

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Research

General Secondary Research
Comparative Analysis

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Ideation

User Persona
Brainstorming
Crazy 6
User Flow

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Design

Wireframes
Visual Identity
High Fidelity Design

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Test

Prototype
Feedback
User Tests

Finding

the Problem

General Secondary Research

​Our research was mainly focused on understanding the behavior of generation z folks as they were the major users of the one plus phones. Another major area of focus was figuring out the different use cases of 5G and how it was affecting the way gen z interacted with their phones. Some of the key points that emerged from our research are mentioned below.

Generation Z

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5G Network

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“Through the super connected society, gen Z constantly makes social interactions.”

“Generation Z has been exposed to smart technology from their early age and are tech savvy.”

“Generation Z finds social apps and the internet a more creative space than the offline world.“

“Generation Z uses elements of digital grafity to express themselves creatively through AR filters, emojis, color filters, texts and captions.”

Comparative analysis

We research how other experiences approach this new tide of technology. We compared features of two existing products and ONE ^ 3 based on SWOT analysis to ideate the possibility and design prototypes to target the users and business goal.

One^3
Chalktalk
Hatch
- Limited market size - Unmoderated contents
- Limited expression of user’s creativity
- Other cloud-based gaming platforms
- Mobile friendly - Simplified AR element creation - Real time collaboration
- Easy application - Mobile device based - Both-ways interaction - Open source
- No download or updates required - Availability of Premium exclusive games
- Limited target audience - Fear towards difficult 3d asset building
- Students cannot create. (they can just interact)
- Not all games are available
- Sense of community - Early mover advantage in AR based social media space - Augmented reality as a new medium of communication
- User’s closeness with mobile devices - Need for expressing creativity - Social bond between users as playmates
- Realtime multiplayer gaming without latency - Ubiquitous gaming experience
- Real time interaction with AR objects -Real time collaboration - Create & share of AR environment
-Realtime class interaction via AR -Remote storytelling -Users’ drawings and sketches projected on reality -Drawings to animated and interactive “sketches”
- Unlimited on-demand cloud gaming - Access to premium games - Gameplay sessions with voice chat - Social network of friends and live tournaments
Communicating through creating and sharing virtual and augmented reality.
Education Tech that utilizes AR to enhance education lessons with immersive visuals.
Mobile cloud gaming platform enabled by 5G.

Thinking of Solutions

User Personas

Based on the interviews, we went ahead and created 2 personas to represent our target audience.

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Crazy 6

We made 30 quick ideations of how we can use the 5G network to bring more holistic mobile experiences to people. Then, we selected 6 ideas that we were excited about. In this process, we were able to quickly explore the possibilities and make quick sketches of what those possibilities might look like.

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3d communication: Collaborative & interactive 3d contents creating & sharing.

3D | Communication | Interaction | Collaboration