portfolio

Pranjal

Deep

Product Designer

Storyteller

Deep Pun Specialist

Once upon a time, long before the solution existed, there was a problem. And a brave designer trying to find the problem. And a chicken trying to cross the road. And a cow.

PROJECTS

The problem was nasty. And the innocent users had no idea it even existed. Until the day when it destroyed their experience.

AFour Solar

UX, Responsive, Dashboard, Saas
AFour Solar keeps a tab on all of the running services at multiple production sites. It gathers metrics from solar sites, visualizes data and alerts on-site operators if things seem to go wrong.
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The designer questioned users and found clues. The problem seemed treacherous. But he wasn't so naive either. Powered by his tools, he tackled it. Meanwhile the cow and chicken got written out of the story.
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EXPERIENCE

3+ years of UI/UX and Product Design
With a rich experience of working with startups, including 3 who went of to become multi-million dollar companies, I've always enjoyed designing experiences for real users in the real world.

EDUCATION

Parsons School of Design (MFA) + BITS Pilani (B.E.)
As an engineer turned designer, I believe to have got the best of both worlds. The right side of my brain can process, and respond to the language that engineers speak while the left side is all about pushing pixels and crafting experiences.

About

Me

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